A cofounder of Social Hackrs, Frankie is a brand strategist, an experienced creative designer, and an expert in user experience. As the Principal Growth Strategist of Social Hackrs, he oversees the intersection of Design and Strategy in all client work.

Prior to forming the team at Social Hackrs, Frankie founded BF Prints, a Branding and Printing agency in Singapore and Malaysia, and was appointed the principal branding and operations consultant at Botaniq Hair Care. He also served on the executive board of the Temasek Polytechnic Dance Ensemble as the quartermaster.

His key influences in business and life are Gary Vaynerchuk, Chris Do, Sabri Suby, and Sean Ellis.