Data Strategy

“Without data, your business is blind and deaf and in the middle of a freeway”

-Geoffrey Moore-

What We Do

Data has always been a fundamental part of growth. It used to be gathered via manual methods such as speaking to customers face to face or taking physical surveys. Today, we can mobilize a whole array of platforms and mediums to collect data from in order to improve your strategy, branding and marketing.

Data in Strategy

Every aspect of a strategy requires a tremendous amount of data.

You must acquire data of your own business or brand to gain awareness and enforce your business Attributes.

You require Market Data to figure out and capitalize on your positioning.

Your business relies on customer data to decipher their profiles and Identities.

To gain the upper hand, your business will require data from your direct and indirect competitors.

We help you identify relevant data so we can efficiently plan an effective strategy for your business.

Data in Marketing

Today, data has irreversibly disrupted the role of the traditional marketer. Marketers were traditionally communications and campaign focused. Today, understanding e-commerce is vital, and the modern marketer must comprehend the totality of the customer journey through the holistic sales funnel.

While the funnel comprising of Traffic, CRO, AOV, and LTV is a mesh of creatives, copy, and positioning, it also requires translating a large amount of data and metrics to figure out what works and what does not work. If data is not presently available, then A/B split testing or Multivariate testing (MVT) will be necessary to help build an effective funnel.

Data in Marketing

Today, data has irreversibly disrupted the role of the traditional marketer. Marketers were traditionally communications and campaign focused. Today, understanding e-commerce is vital, and the modern marketer must comprehend the totality of the customer journey through the holistic sales funnel.

While the funnel comprising of Traffic, CRO, AOV, and LTV is a mesh of creatives, copy, and positioning, it also requires translating a large amount of data and metrics to figure out what works and what does not work. If data is not presently available, then A/B split testing or Multivariate testing (MVT) will be necessary to help build an effective funnel.

Data in Branding

In the past, brand identities were designed through customer profiling and competitor research. Today, data from colour statistics, design trends, and web development communities are also taken into consideration. This gives us a broader view of the landscape to create modern, and inspirational brand identities for the businesses we work with.

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