Strategy

Strategy

“A vision without strategy remains an illusion”

– Lee Bolman-

What We Do

Strategy forms the deepest foundation in any business’ growth, and that is where we begin. Strategy is where we lay the first bricks of growth by working with companies to distil their vision, find their voice, and visualize their goals.

Awareness

Awareness is the bedrock of strategy. Before addressing external profiles and attributes, one must revisit their vision to clarify the perspective of their business or brand. By analysing a business from different angles, we gather a more holistic understanding, and that, in turn, gives us data to help steer the brand towards exponential growth.

Positioning

Understanding brand positioning is important in all business strategies. It clearly projects what a brand stands for, its advantages, and its competitive superiority. Positioning establishes an emotional relationship with target audiences. It is how businesses want to be distinguished in the hearts of its audience, and in the minds of the competition.

Positioning

Understanding brand positioning is important in all business strategies. It clearly projects what a brand stands for, its advantages, and its competitive superiority. Positioning establishes an emotional relationship with target audiences. It is how businesses want to be distinguished in the hearts of its audience, and in the minds of the competition.

Business Attributes

Business Attributes represent the intrinsic and extrinsic essence of the brand. It is a set of characteristics that defines the physical, functional, and personal traits of the business, much like how personal attributes allow us to consistently identify people.

Customer Profile

Customer Profiling is carried out to determine the demographic, geographic, and psychographic characteristics of the audience. It identifies buying patterns, creditworthiness, and purchase history. We can pin-point specific needs and translate them into competitive advantages by examining the behaviours, motivations, and frustrations of specific audiences within a target market.

Customer Profile

Customer Profiling is carried out to determine the demographic, geographic, and psychographic characteristics of the audience. It identifies buying patterns, creditworthiness, and purchase history. We can pin-point specific needs and translate them into competitive advantages by examining the behaviours, motivations, and frustrations of specific audiences within a target market.

Competitive Evaluation

Competitive Evaluation is all about identifying the competition and examining their strategies to uncover their strengths and weaknesses. A competitive evaluation is a critical part of the marketing plan because it allows the business to better understand the market, target audiences more effectively, and make informed decisions about how to grow the brand

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