“Any sufficiently advanced technology is indistinguishable from magic”
-Arthur C. Clarke-
What We Do
Technology
In our current age, technology is an absolute necessity where business growth is concerned, making it almost impossible to separate the two from each other. Innovation breeds business and technology paves the way to sustain business and growth. Technology is prevalent in every aspect of our model, and we use to utilise it creatively to help businesses skyrocket their growth.
Technology in Strategy
In growth hacking, technology its not only useful as a tool, but it is also vital in planning strategies. We are able to utilise various SaaS’ (Software as a Service) to highlight internal business data, analyse customer or audience profiles, deconstruct market data, or even extract competitor strategies.
Technology is quintessential in our data collection and analytics process, and we harness it to develop effective strategies for the brands we work with.
Technology in Marketing
Not too long ago, it took multiple steps over a long period of time to evaluate the metrics of printed or big screen media marketing campaigns. Today, we can evaluate metrics on the fly, target a highly specific audience for campaigns, build live funnels, perform multivariate testing, and adjust campaigns in real-time with a few clicks. We utilise technology to help businesses we work with to supercharge their growth throughout their marketing funnel. While the funnel comprising of Traffic, CRO, AOV, and LTV is a mesh of creatives, copy, and positioning, it also requires translating a large amount of data and metrics to figure out what works and what does not work. If data is not presently available, then A/B split testing or Multivariate testing (MVT) will be necessary to help build an effective funnel.
Technology in Marketing
Not too long ago, it took multiple steps over a long period of time to evaluate the metrics of printed or big screen media marketing campaigns. Today, we can evaluate metrics on the fly, target a highly specific audience for campaigns, build live funnels, perform multivariate testing, and adjust campaigns in real-time with a few clicks. We utilise technology to help businesses we work with to supercharge their growth throughout their marketing funnel. While the funnel comprising of Traffic, CRO, AOV, and LTV is a mesh of creatives, copy, and positioning, it also requires translating a large amount of data and metrics to figure out what works and what does not work. If data is not presently available, then A/B split testing or Multivariate testing (MVT) will be necessary to help build an effective funnel.
Technology in Branding
The benefits of technology in branding range from increasing the productivity and quality of work done, to improving client interaction. We leverage on design productivity tools to build versatile logos, consistent collaterals, and elegant websites.
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